“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”
Steve Jobs was an intelligent man. I always remember this saying from him when I create my own designs.He was absolutely right that we should not confuse a concept of design with how things look only. It’s primarily, how things work. Until and unless your product adds value to its surroundings, it cannot be considered efficiently designed, no matter how incredible it looks. So every graphic designer has to stop at some point and think really hard how his skills and knowledge of design is helping the world become a little more coherent and attractive for the people.
Branding is an integral part of any business; research shows that every successful business has its foundation laid on its unique brand. Brand is a major part of your marketing plan. The purpose is to make it easier for the customers to relate your brand to the particular product or service that you are to offer them. Similarly your company name, logo and brand are not just mere symbols but the picture that comes to the customers’ mind when they require the service or product you offer. It engages their attention and attraction.Creating a brand is not where you win, it takes more than that. Sermonize your brand logo; exhort it to your target market as much as it takes. Before doing so what you need to do is understand that a logo and brand is important even for a small store so as to satisfy your investments because it might reach to quite a number of zeros.
1. Your Business Logo
Well, definitely. In fact, it’s their initial basis for survival. Stores whether big or small needs to show their presence and for that, they would have to acquire a logo design. Moreover, a logo is an identity, recognition and a means of distinction from others. Let’s get into more detail of it but before that let’s see which businesses could be specifically called “small”.