Inspiration vs. Imitation: Where To Draw The Line?

It is the mark of a true artist to create something unique and something that is original every time he is asked to deliver. Be it a piece of music, an article, a business card design, or a logo; if it’s not original, it won’t last.  In the brisk world of business today, it has become synonymous with success to have a great attractive logo, which can help your brand to make its mark and get it identified in the minds of the people.

What do the Minions Love More: The Product or the Brand?

Baby, Baby? Yes, Mama.  Eating Candy? Yes Mama. Jelly Beans? Yes Mama…Hahaha.

What is yellow, cylindrical, tiny, lovable and mischievous? “Duh, a minion!” is probably what the most of you must be thinking. But no, only recently did I realize that the kids these days are no different, and I will tell you why by filling you in with what happened…

 

Discovering the Benefits of a Good Logo Design

What is the first thing that comes to your mind and makes your heart ponder when you see a well-designed logo? Is it, “Why did I not think about this design?”

Why Is Branding So Important In This Decade?

Branding is an integral part of any business; research shows that every successful business has its foundation laid on its unique brand. Brand is a major part of your marketing plan. The purpose is to make it easier for the customers to relate your brand to the particular product or service that you are to offer them. Similarly your company name, logo and brand are not just mere symbols but the picture that comes to the customers’ mind when they require the service or product you offer. It engages their attention and attraction.Creating a brand is not where you win, it takes more than that. Sermonize your brand logo; exhort it to your target market as much as it takes. Before doing so what you need to do is understand that a logo and brand is important even for a small store so as to satisfy your investments because it might reach to quite a number of zeros.