Apple is a brand and its logo is simple yet the story behind it is not. It takes a lot of effort and one has to go through a defined process to create a logo. It’s not just a graphic; it’s the pillar which holds the brand. You need recognition for your brand and that is the vital function of a logo. A great logo appears to be the lifeblood of a brand. For this important task you need to understand the principals and pitfalls of designing in creating a logo for your business.
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