GivingTuesday Roundup: The Logo Story – A Designer’s Trip to Vegas!

As I boarded a plane to Las Vegas last week, I realized how much we are influenced by these logos and monograms in our everyday lives. It hit me harder when I reached my destination and had to refuse to stay at a motel for its horrid looking advertising sign (as well as interior). I decided not to risk my sanity in there and rented a room elsewhere. For me, logos are a deal maker or breaker when it comes to leisure spending.

5 Famous Brands that Peeled off their Logos in 2013

Has anyone noticed lately how several brands and corporations are literally stripping down their logos? or how most of the social media icons are all blue? Are we are heading back to the basics in logo designing? Or are the companies taking a defensive approach to branding? Whatever the case may be, 2013 has surely been the year of peeling off logos.Whatever the case may be, 2013 has surely been the year of peeling off logos.

 

Why Social Media Sites Prefer Blue in their Logo?

 “Something old, something new,

Something borrowed, something blue,

And a silver sixpence in her shoe.”

For those who are not familiar with English folklore, the above rhyme refers to the ancient custom that narrates what a bride should wear at her wedding for good luck. The interesting part of the verse is the peculiar use of the color ‘blue’.

 

All that glitters is not gold: Common misconceptions of SMBs about designing their logos

Designing a logo affects the business for time to come; it defines a company for potential consumers, and is the first thing needed to draw a customer in. It has to match the product being sold, appeal to the masses, and be cost effective for small and medium scale businesses. There are often misconceptions when it comes to logos, whether they are about the design, the importance, or how to design them. The most common ones, however, have simple solutions.

 

The Crucial Stages of Your Brand’s Logo Design

Apple is a brand and its logo is simple yet the story behind it is not. It takes a lot of effort and one has to go through a defined process to create a logo. It’s not just a graphic; it’s the pillar which holds the brand. You need recognition for your brand and that is the vital function of a logo. A great logo appears to be the lifeblood of a brand. For this important task you need to understand the principals and pitfalls of designing in creating a logo for your business.