As I boarded a plane to Las Vegas last week, I realized how much we are influenced by these logos and monograms in our everyday lives. It hit me harder when I reached my destination and had to refuse to stay at a motel for its horrid looking advertising sign (as well as interior). I decided not to risk my sanity in there and rented a room elsewhere. For me, logos are a deal maker or breaker when it comes to leisure spending.
The creative arts are many, varied, and ever changing. Neither boundaries nor languages can hinder a truly creative piece of work from gaining strength and popularity all over the world. And when it comes to designing, whether it is a promotional banner or a web design, a greeting card or a logo design, creativity is on another level. There is color, there is a symbol, and then projecting the company name in the most decipherable, most recognizable and the most memorable way possible, there comes the use of typeface, and all of this combined can make your monogram or the logo identity stand out in the crowd of competitors.
“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”
Steve Jobs was an intelligent man. I always remember this saying from him when I create my own designs.He was absolutely right that we should not confuse a concept of design with how things look only. It’s primarily, how things work. Until and unless your product adds value to its surroundings, it cannot be considered efficiently designed, no matter how incredible it looks. So every graphic designer has to stop at some point and think really hard how his skills and knowledge of design is helping the world become a little more coherent and attractive for the people.
Your business card is, sometimes, the first impression that your customer gets of your business and you can easily turn it into a lasting one! With the right mix of fonts, colors, layout and design- your card can prove itself unforgettable and recognizable.
Here’s a slideshare that offers you a few pointers on how you can design your business card like a pro…
https://www.designmantic.com/blog/interactive-media/play-business-card-wisely/