All those who wanted to monetize their web sites had a big boost a couple of years ago when Google rolled out their AdSense program. I jumped on board, just like I jumped on the new upstart named "Amazon" when they first appeared on the scene. Amazon has cut its affiliates commissions back to near-oblivion, in the interest of their profits -- why did we think Google wouldn't do the same?
But, as it goes on the web, most players weren't content with running an honest web site with honest content. I've complained and complained to deft ears about how so many sites are 'cheating' by stacking their links and all manner of other tricks to increase their clicks. Google finally caught on.
It's actually been happening over the past year. Page rankings dropping, along with Ad Sense revenue. I first became aware of it back in April -- but no matter how hard I tried, I could not get to the bottom of the problem. Unfortunately there are many sites who are caught in the web who shouldn't be -- like ours. We run an honorable web operation, and have resisted "selling" links, or engaging in link-exchanges, 3-way link schemes and any number of other schemes the underworld has dreamed up. We get requests each and every day from sites ranging from travel vacations to home appliances to pet care and even a number of 'illegal' operations -- all wanting to "exchange links" with us to "enhance" our Google rankings. It's a sad note that once again, the corrupt element of the web drags down good people too.
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