Giving Up on AdSense

[Fred says: If you've surfted to web sites that seem to be only Google links, or clicked on a link that took you somewhere you didn't want to go, then welcome to the club. Google's reach has grown to astronomical proportions. With their recent 3.1 billion purchase of DoubleClick they are poised to be one of the biggest players in the internet advertising business. But not all is well in paradise... ]

Giving Up on AdSense

by Sramana Mitra

I am a painful critic for Google's AdSense program, as it pertains to Content (not Search). My beef is that it doesn't take into account any understanding of the target audience of a publisher, nor does it take into account Context or Intent.

As a result, it pushes out-of-context Ads, which have little chance of being clicked upon, and attempts to monetize on a CPC model.

Instead, what I want is a CPM-based ad network that DOES take into account audience segmentation, context, and intent. And one that shares the revenues with me, the publisher, rather than Google, who is basically following an extortionist policy on its AdSense strategy.

Is this too much to ask?

I cribbed about it earlier, by serving as exhibit a Hardwood Flooring Ad that was served up to my site.

Here's another one that has no synergy with the Context (picture). It offers low-cost treatment at hospitals in India.