All that glitters is not gold: Common misconceptions of SMBs about designing their logos

Designing a logo affects the business for time to come; it defines a company for potential consumers, and is the first thing needed to draw a customer in. It has to match the product being sold, appeal to the masses, and be cost effective for small and medium scale businesses. There are often misconceptions when it comes to logos, whether they are about the design, the importance, or how to design them. The most common ones, however, have simple solutions.

Does Your Company Deserve a Free Logo Design?

Generosity pays…a long way. Even though businesses have been known to be cutthroats, today companies have been making efforts by leaps and bounds to pay back to the community.

 

3 Steps You Must Take For Branding Your Business

The competition among businesses is growing fast with each passing day thanks to the digital world. Each day thousands of start-ups are given birth but sadly not many of them can survive for an extended period of time. Therefore, it has become necessary for each brand to earn significance in order to stay longer in the game.  Following are 3 steps every business needs to take to earn prominence and attract most users.

 

Why Is Branding So Important In This Decade?

Branding is an integral part of any business; research shows that every successful business has its foundation laid on its unique brand. Brand is a major part of your marketing plan. The purpose is to make it easier for the customers to relate your brand to the particular product or service that you are to offer them. Similarly your company name, logo and brand are not just mere symbols but the picture that comes to the customers’ mind when they require the service or product you offer. It engages their attention and attraction.Creating a brand is not where you win, it takes more than that. Sermonize your brand logo; exhort it to your target market as much as it takes. Before doing so what you need to do is understand that a logo and brand is important even for a small store so as to satisfy your investments because it might reach to quite a number of zeros.