In this tutorial, Scott Kelby shows you how to create contrast using the Targeted Adjustment Tool (or TAT for short), which lets you click-and-drag right on the image, and the tool will tweak the right part of the curve for you automatically.
This free chapter is from Adobe Photoshop CS4 Book for Digital Photographers,
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http://www.graphic-design.com/photoshop/tutorial/creating-contrast-photoshop