All that glitters is not gold: Common misconceptions of SMBs about designing their logos

Designing a logo affects the business for time to come; it defines a company for potential consumers, and is the first thing needed to draw a customer in. It has to match the product being sold, appeal to the masses, and be cost effective for small and medium scale businesses. There are often misconceptions when it comes to logos, whether they are about the design, the importance, or how to design them. The most common ones, however, have simple solutions.

 

Does Your Company Deserve a Free Logo Design?

Generosity pays…a long way. Even though businesses have been known to be cutthroats, today companies have been making efforts by leaps and bounds to pay back to the community.

Tips To Make Your Logo Unique

Businesses have now realized the importance of branding because they want to establish a relationship based on trust and integrity with their consumers. Hence, visual components are necessary in making up a strong brand and that’s the reason marketing experts recommend on using your brand logo everywhere!  Your logo identifies your business. It has to stand out, be unique and memorable.

The Crucial Stages of Your Brand’s Logo Design

Apple is a brand and its logo is simple yet the story behind it is not. It takes a lot of effort and one has to go through a defined process to create a logo. It’s not just a graphic; it’s the pillar which holds the brand. You need recognition for your brand and that is the vital function of a logo. A great logo appears to be the lifeblood of a brand. For this important task you need to understand the principals and pitfalls of designing in creating a logo for your business.

 

3 Steps You Must Take For Branding Your Business

The competition among businesses is growing fast with each passing day thanks to the digital world. Each day thousands of start-ups are given birth but sadly not many of them can survive for an extended period of time. Therefore, it has become necessary for each brand to earn significance in order to stay longer in the game.  Following are 3 steps every business needs to take to earn prominence and attract most users.