More Tips To Survive The Google Pagerank Breakup

All those who wanted to monetize their web sites had a big boost a couple of years ago when Google rolled out their AdSense program. I jumped on board, just like I jumped on the new upstart named "Amazon" when they first appeared on the scene. Amazon has cut its affiliates commissions back to near-oblivion, in the interest of their profits -- why did we think Google wouldn't do the same?

But, as it goes on the web, most players weren't content with running an honest web site with honest content. I've complained and complained to deft ears about how so many sites are 'cheating' by stacking their links and all manner of other tricks to increase their clicks. Google finally caught on.

It's actually been happening over the past year. Page rankings dropping, along with Ad Sense revenue. I first became aware of it back in April -- but no matter how hard I tried, I could not get to the bottom of the problem. Unfortunately there are many sites who are caught in the web who shouldn't be -- like ours. We run an honorable web operation, and have resisted "selling" links, or engaging in link-exchanges, 3-way link schemes and any number of other schemes the underworld has dreamed up. We get requests each and every day from sites ranging from travel vacations to home appliances to pet care and even a number of 'illegal' operations -- all wanting to "exchange links" with us to "enhance" our Google rankings. It's a sad note that once again, the corrupt element of the web drags down good people too.

 

Giving Up on AdSense

[Fred says: If you've surfted to web sites that seem to be only Google links, or clicked on a link that took you somewhere you didn't want to go, then welcome to the club. Google's reach has grown to astronomical proportions. With their recent 3.1 billion purchase of DoubleClick they are poised to be one of the biggest players in the internet advertising business. But not all is well in paradise... ]

Giving Up on AdSense

by Sramana Mitra

I am a painful critic for Google's AdSense program, as it pertains to Content (not Search). My beef is that it doesn't take into account any understanding of the target audience of a publisher, nor does it take into account Context or Intent.

As a result, it pushes out-of-context Ads, which have little chance of being clicked upon, and attempts to monetize on a CPC model.

Instead, what I want is a CPM-based ad network that DOES take into account audience segmentation, context, and intent. And one that shares the revenues with me, the publisher, rather than Google, who is basically following an extortionist policy on its AdSense strategy.

Is this too much to ask?

I cribbed about it earlier, by serving as exhibit a Hardwood Flooring Ad that was served up to my site.

Here's another one that has no synergy with the Context (picture). It offers low-cost treatment at hospitals in India.

Learning is a life-long process and in today’s hi-tech world, technology

Learning is a life-long process and in today’s hi-tech world, technology has made it easier for us to learn things that interest us. Today, the internet is full of learning tools and means but nothing beats a good, handy “book” on a subject you want to explore. Whether you wish to know about latest trends in graphic design or wish to pursue further studies in the subject, books never fail to supplement required information.Therefore, we have rounded up 20 must-read books for the graphic design students who are keen to explore the designing books in order to have a conceptual understanding and awareness of designing.

 

Does Your Company Deserve a Free Logo Design?

Generosity pays…a long way. Even though businesses have been known to be cutthroats, today companies have been making efforts by leaps and bounds to pay back to the community.

 

The Crucial Stages of Your Brand’s Logo Design

Apple is a brand and its logo is simple yet the story behind it is not. It takes a lot of effort and one has to go through a defined process to create a logo. It’s not just a graphic; it’s the pillar which holds the brand. You need recognition for your brand and that is the vital function of a logo. A great logo appears to be the lifeblood of a brand. For this important task you need to understand the principals and pitfalls of designing in creating a logo for your business.