All that glitters is not gold: Common misconceptions of SMBs about designing their logos

Designing a logo affects the business for time to come; it defines a company for potential consumers, and is the first thing needed to draw a customer in. It has to match the product being sold, appeal to the masses, and be cost effective for small and medium scale businesses. There are often misconceptions when it comes to logos, whether they are about the design, the importance, or how to design them. The most common ones, however, have simple solutions.

Tips To Make Your Logo Unique

Businesses have now realized the importance of branding because they want to establish a relationship based on trust and integrity with their consumers. Hence, visual components are necessary in making up a strong brand and that’s the reason marketing experts recommend on using your brand logo everywhere!  Your logo identifies your business. It has to stand out, be unique and memorable.