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Alphabet Inc. Takes Another Shot at Amazon With Home Control

Alphabet Inc.’s (NASDAQ:GOOGL) Google Home connected speaker takes on Amazon.com, Inc.’s (NASDAQ:AMZN) Alexa on its home turf. But what about Google’s big advantage over Amazon in the smart home war — all those smartphones?

The company has just begun rolling out Home Control, a new feature that lets Google Assistant control smart home devices by voice.

However, at this point, Home Control — like Google Assistant — remains a feature that’s exclusive to Google’s own Pixel Phones.

The Battle for the Smart Home
 
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